Ready. Set. Start. Program Enrollment

Ready, Set, Start: The Blueprint for Starting Your Business from Day One

If you want to start and grow a successful business, you must first get in business shape—building the right foundation, structure, and strategy from day one.

Stop treating your business like a hobby and start positioning yourself for 6 and 7-figure contracts.

Enroll Today — $1,999
BUILD • PREPARE • WIN
Guided Business-Building Framework
Weekly Coaching & Training Calls
Structure for Funding & Contracts
Start-Up to Build-Up

Ready to Start? We Will Show You the Way.

If you want to start and grow a thriving business, you must get in “business shape” for the work ahead to make it happen.

I call this “start-up to build-up” because it requires the right foundation to launch and land 6 to 7-figure contracts.

Getting in business shape does not require a diet or exercise in the conventional sense of these words, but you need to be sure you have the skills and knowledge for the business venture you are about to launch.

This is not about starting faster. It is about starting stronger.

The Right Skills. The Right Structure. The Right Support.

Build a Business Game Plan That Matches Your Vision.

In this module, we will begin to coach you through a pre-opening check-up on your mindset, entrepreneurship traits, and preparing for business.

Bottom line, it is essential that your business game plan is closely aligned with those needed by the business idea you have in mind and we help you get clear on structuring your business.

As your coach, in this program, I know you may not have all the expertise you need to do everything, but each module and training lesson—including our weekly coaching and training calls—is designed to introduce you to the knowledge and resources necessary to fill in the gaps in your niche and expertise.

Let’s Begin with “Start-Up to Build-Up.”

Why Figuring It Out Alone Is Costing You

The High Cost of the DIY Route

Many entrepreneurs try to piece together their business structure by downloading free templates and watching random videos.

Failed Certification Audits

Failing compliance audits when applying for minority or woman-owned certifications.

Lending Rejections

Being rejected by banks and alternative lenders because the operating agreement is flawed.

Months of Lost Time

Wasting months of time trying to understand tax implications and proper entity formations.

This program bridges the gap between where you are and where your business needs to be to grow, scale, and eventually compete for larger opportunities.

You don’t need to have everything figured out—but you do need the right structure.

Who Is This For?

Is Ready. Set. Start. Your Next Best Move?

This Program Is For You If:

You are ready to transition from employee to CEO and want to do it safely.
You have launched but feel disorganized and lack a clear operational structure.
You want to eventually secure major corporate contracts, funding, or grants.

This Program Is Not For You If:

You are looking for a “get rich quick” scheme without putting in the work.
You refuse to change your mindset and take strategic advice.
You are perfectly content keeping your business small and informal.
Curriculum Breakdown

What You Will Master Inside the Program

Through guided modules and strategic training, you will gain the clarity, tools, and framework needed to launch your business the right way.

LESSON 1

Start-Up to Build-Up

We define the exact parameters of a funding-ready business. You will learn the difference between surviving and scaling, and how to map out a trajectory that aligns with your ultimate financial goals.

LESSON 2

Your Mindset

The biggest hurdle isn't capital; it's the employee mindset. We will work through imposter syndrome, fear of failure, and how to make executive decisions with confidence and clarity.

LESSON 3

Entrepreneurship

What does it actually take? We break down the daily habits, risk assessment strategies, and time management protocols used by elite founders to maximize productivity without burning out.

LESSON 4

First Things First — Preparing for Business

The tactical execution phase. We cover market research, defining your unique value proposition, understanding your target audience, and the initial steps of brand positioning.

BONUS LESSON 5

Structuring Your Business

This is where we secure your foundation. We dive into legal entities—LLC, S-Corp, and more—compliance requirements, EINs, operating agreements, and setting up your books so you are undeniably ready for funding.

LIVE SUPPORT

Weekly Coaching Calls

You are not doing this alone. You get access to weekly coaching and training calls to ask direct questions, overcome specific hurdles, and get customized feedback on your business structure from Coach Tawanna.

Your Program Investment

Everything You Need to Build with Confidence

Guided Program Curriculum Included
Business Structuring Framework Included
Weekly Coaching & Training Calls Included
Direct Access to Coach Tawanna’s Expertise Included
Complete Program Investment
$1,999

Invest once in the structure that can support your business for years.

Real Entrepreneurs. Real Results.

Trusted Guidance That Creates Confidence and Results

Hear from entrepreneurs and SCORE mentees who gained clarity, stronger positioning, and the confidence to move forward.

MJ

Transitioning from a successful corporate career to entrepreneurship can be frightening. Fortunately, the list of transferable skills is long. However, the list of unfamiliar tasks that require rich insight and know-how is equally long. At the top of my list of unfamiliar tasks was acquiring my Minority Business Enterprise (MBE) certification.

I decided it was far too important to stumble through alone. I wanted my application to be thorough, comprehensive, and truly reflective of my business. After researching possibilities, I was referred to Coach Tawanna Heyward-Bey. From the moment I hired her, I knew this would be the smartest decision ever. I successfully acquired my certification.

Coach Tawanna and her team delivered and made the process painless. Her knowledge, expertise, and cadence were a perfect match for me. My advice is to not tackle this alone. I STRONGLY recommend Coach Tawanna.

Mandell Jackson
CEO/President, NGageMe — Cumming, Georgia
AL
Amy Lin
SCORE Mentee

Tawanna Heyward-Bey is an exceptional SCORE mentor! Her expertise in business certifications and her generous guidance has been invaluable to me. She provided actionable strategies, tailored advice, and numerous resources that have already made a significant difference in my business journey.

Her kindness and support create an empowering experience, and I am truly grateful for her mentorship. Highly recommend!

MB
Mike Brueggeman
SCORE Mentee

Tawanna is truly phenomenal! She has helped me so much. Tawanna has helped me understand the importance and the process of government contracting.

Her professionalism and her willingness to make sure that I leave more informed than when I started means everything to me and my family, and I couldn’t thank her enough for all that she has offered me in such a short period of time. Thank God for Coach Tawanna!

Entrepreneurs preparing for business growth and new opportunities
The HBI Business Journey
Awareness leads to education.
Education builds trust.
Readiness creates access.
HBI Core Philosophy

Readiness Creates Access™

Access to funding, certifications, contracts, partnerships, and sustainable growth begins long before the opportunity appears.

It begins with preparation, structure, positioning, and the confidence to take the next strategic step.

Awareness Education Trust Readiness Access
What Is Your Next Best Step?

Wherever you are in your business journey, HBI provides a pathway to help you continue learning, preparing, and moving forward.

Not ready to purchase a service yet? Join the Sikhona Community to stay connected, continue learning, and grow alongside other entrepreneurs.

Ready. Set. Start.

Your Blueprint Is Waiting. Are You Ready to Build?

Stop letting a lack of structure hold back your potential.

The longer you wait to get in “business shape,” the more opportunities you pass up to your competitors.

Secure your spot in the Ready. Set. Start. program today and build a business positioned for profit.

$1,999
Secure Your Spot Now — $1,999

Build the structure now. Position your business for what comes next.

The HBI Readiness Journey

We Help Entrepreneurs BUILD, PREPARE, and WIN.

Knowledge is Currency. Positioning is Profit.

SHRM Greater Southwest Black Chamber of Commerce
Disclaimer & Intellectual Property Notice — Read More

Disclaimer & Intellectual Property Notice: Heyward-Bey International (HBI) provides strategic advisory, educational resources, leadership development, and business support services designed to help organizations strengthen positioning, operational readiness, governance, and growth strategies. While HBI shares insights, strategies, tools, and guidance based on professional experience and industry knowledge, individual results will vary depending on factors such as effort, execution, market conditions, experience, qualifications, timing, and organizational readiness. HBI does not guarantee specific business outcomes, contract awards, revenue generation, certifications, partnerships, or financial results. All business, contracting, investment, and strategic decisions remain the sole responsibility of the client or participant. All content, materials, frameworks, methodologies, presentations, digital products, graphics, branding, training content, written materials, and intellectual property displayed, shared, or distributed by Heyward-Bey International are the exclusive property of HBI and may not be copied, reproduced, modified, distributed, sold, or used without written permission.

© Heyward-Bey International. All Rights Reserved.